Atari approached Maestro with an urgent plan. Their goal was to return life to the most famous console of all time. The one that started it all. It was a bold idea, and company management sought a distinct hardware experience that could deliver on their ambitions and satisfy decades of lust within the fan base.

While I provided support to the product architecture, thermal solution, and industrial design work tracks, my engagement on this project focused on product definition. I led the team’s efforts through competitive analyses of 8 different gaming, steaming, and media devices. These studies included UX evaluations of unboxing, first time setup, and overall product use in addition to tear-downs, comprehensive PD evaluations, and thermal testing. The findings of these analyses were critical to understanding the market opportunities for Atari VCS. They also were instrumental in the definition and development of key personas and use cases which ultimately informed the hardware requirements.